Most Innovative Uses For Large Touch Screens
Large interactive displays are becoming useful for businesses in many different industries, from fast food stores to subway stations and car dealerships. As the touch screen market grows, the Crunchy team has noticed some very innovative ways that touch screens are being utilized to connect customers to companies.
1. Interactive Maps
In February 2014, Grand Central Station in New York City implemented the first batch of way-finding interactive map displays. The screens are huge interactive navigation centers that serve instantaneous information to direct subway riders and update commuters with potential disruptions in real-time.
2. Table Menus
Interactive touch screen tables allow guests to send orders back to the kitchen quickly and efficiently. This concept table from Chaotic Moon Studios and Pizza Hut shows the simplicity and added value of a touch screen integrated into a table design. Guests customize their pizzas right on their table top and order with a touch.
3. Museum Exhibits
Museums have massive amounts of information for visitors with limited space to display all their material. Digital signage displays are extremely useful for museums to add informational depth to exhibits. Last January the Cleveland Museum of Art installed a 40 foot-wide touch screen in their Gallery One. The museum also created an app that allows visitors to customize their museum tours, scan and save their favorite art pieces, and share their interpretations with friends via social media.
4. Guest Entertainment
Hard Rock International’s use of the Rockwall© is a great example of giant touch screens used wholly for guest entertainment. Not only are guests interacting with the Hard Rock brand, but learning about history and music at the same time!
5. Interactive Car Showcases
Car dealerships may not be synonymous with innovative marketing techniques; however, some car retailers have started using huge touch screens to display car models with customization options.
6. Trade Show Demos
Huge touch screens are a must have for any trade show booth. In today’s world, every company and brand has a website, and the leading brands have mobile apps and other digital materials to interact with customers. Showing off these assets at trade shows and conferences is a must.
7. Classroom Whiteboards
The millennial generation is already accustomed to using touch screens in their everyday life; learning games and apps have exploded in the app store. Bringing touch screens to the classroom is a natural progression of the current learning environment.
8. Arcade Games
Apps from the Apple and Google app store made great touch screen arcade games because guests already know how the play the games, just on a smaller screen. You can see these apps, like Infinity Blade and Fruit Ninja, at many of the big video arcades – including Dave & Busters and Jillian’s.
9. Amusement Parks
Amusement parks implement some of the coolest applications for large touch screens because of the endless possibilities to interact with guests. An example is Disney and Chevrolet’s Test Track, where guests can design and test their own cars – combining the car dealership, the classroom, and the amusement park, all in one.